Operating Systems Builder

See which projects actually make money

I build profit-first operating systems for founder-led service businesses (£200k–£1M) - for when revenue looks healthy but cash feels tight, margins aren't what they should be, and you can't actually see why.

Book a fit call

Years in B2B Ops

Most agencies and consultancies don't break. They nearly work.

Revenue looks healthy. But margins are thinner than they should be, cash feels tighter than the numbers suggest, and you can't pinpoint why.

It's not that your people aren't working hard - it's that the operating system underneath the business can't show you where profit leaks.

I rebuild that layer - so you can see what's actually happening, project by project, client by client.

How I Help

How I rebuild your operating system

Not tools first. Not process for process's sake. We start with profit - and build in the right order.

The 5 steps

‍1) Profit mapping
We get clear on how profit is actually made (and distorted) across clients, services and capacity.

‍2) Reality mapping
We map what's really happening on a busy week - where work, decisions and data break.

‍3) System design
We redesign workflows and ownership so the team can deliver without everything escalating back to the founder.

‍4) Tools + automation
Only once the logic is right: connect tools, remove manual effort, reduce human error.

‍5) Visibility + feedback loops
Reporting becomes trusted and timely - so issues surface early and the business self-corrects.

Always designed to work with the team you have today - so you're not relying on "unicorn" managers to make the business run.

Book a fit call

"Rebecca is one of the smartest colleagues I've worked with - action-orientated with an amazing results focused approach. I cannot recommend her highly enough."

CEO, Educational Training Firm

"You have made a tremendous impact. It's hard to identify a single part of the business that was not affected positively by you in a major way."

CEO, Specialist Marketing Agency

"Rebecca instinctively gets what needs to be achieved and takes an analytical approach which delivers impressive results"

Director, Market Research Firm

"Studious, thoughtful and supportive. If you need a sensible, hard-working and insightful person to put an uptick on your business graph, look no further."

Founder, Content Agency

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Why agencies & consultancies bring me in

Rebecca Wilson on the phone holding a notebook smiling at the camera

Built for the team you have today

Systems that don't require unicorns. I design workflows and ownership around real capability - so delivery doesn't depend on one brillant manager holding everything together

Finally see what's really going on

Visibility that tells the truth. Most agencies have data. The issue is definition, structure, and trust. I build a visibility layer that reflects reality - so decisions stop being debates.

Profit-backwards, not process-first

Profit is operational. We work backwards from how you actually make profit - client value, delivery reality, capacity and utilisation - so you're not optimising the wrong things.

Calm, hands-on strategic support

Less overwhelm. More momentum. I bring 15+ years of operational leadership, but I also roll up my sleeves. You get both the thinking and the doing, without the jargon or overwhelm.

Client Stories

Real Results for Real Businesses

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What I build inside an Operating System

Profit + Process Mapping

Make work flow - without adding friction. We map how work really moves on a busy week, then redesign the workflows, handoffs and ownership so the team can deliver without constant escalation.

System Integration

Connect the tools you already use. We fix the joins between systems so information moves reliably without people copying, chasing, or maintaining messy spreadsheets.

Dashboards + Insights

Visibility you can actually trust. Not more metrics - clear definitions, clean data and reporting that reflects reality at client and capacity level, so decisions stop being debates.

AI + Automation

Remove effort - but only after the logic works. Automation comes last, once workflows and definitions are right. No automating broken behaviour. No shiny-tool fixes.

About Me

Who You'll Work With

I’ve spent 15+ years leading operations inside B2B service businesses - including agencies where the founder is still carrying the clarity.

I work best with teams that have grown fast, have tools and "systems" in place… but can't reliably see what’s happening, where profit is coming from, or why work keeps escalating.

I rebuild the operating system underneath the business - profit-backwards and built for the team you have today.‍
Always backwards from profit. Always around people.